By: Rick Schaff
-- an excerpt from my book, MISLED
www.HEALTHandINSPIRATION.com
Health and fitness magazines and radio and television commercial producers often find themselves in precarious situations due to the nature of how they generate revenues; most of their profits are produced by selling advertising space. Unfortunately, that means that they often have little choice but to work with companies that distort the truth. Simply put, even publications and programs that have stated goals to provide beneficial information on health and fitness to their audiences are often forced to sell ad space or time to disingenuous companies to stay in business. In many cases, the articles and programming must frequently support the “fabulous results” their clients’ products claim to provide. My magazine DIVAS was in print for two years; this provided me with firsthand experience about the compromising decisions every magazine owner and/or publisher must face. Jeff Everson, former editor for Muscle & Fitness Magazine and current publisher of Planet Muscle Magazine stated the following about this situation:
“One of the biggest problems that magazines endure is their dependence on supplement ads to pay their bills. If you just tried to publish a magazine about real training, you would never make it. While one naturally tries to improve the industry, it would be suicide to bite the hands that feed you.
