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Sea buckthorn juice, pulp and seed oils as well as leaf and berry extracts contain a variety of phytochemicals including vitamins, minerals, flavonoids, phenolics, terpenes, and tannins. Sea Buckthorn is high in nutrient content and antioxidant quality, giving it superfruit status. The term superfruit is used to describe a fruit that contains high levels of antioxidants or other beneficial nutrients. Other characteristics include the potential for disease impact, the availability of current medical research on the fruit, the capability to modify the fruit for improved nutrient and/or phytochemical composition, and the probability for commercial success.